Amazon is offering steep discounts on smartphones, from entry-level devices to ultra-premium flagships, as part of its ongoing promotions and the upcoming Amazon Great Indian Festival Sale 2025, scheduled to begin on 23 September in India.
Current Discounts on Smartphones
Amazon has already rolled out notable offers across several high-demand models. According to The Times of India, the Apple iPhone 16 is now listed at ₹35,250, inclusive of bank discounts and exchange deals.
The Nothing Phone 2a Plus, which launched at ₹27,999, is available for ₹21,730 following a limited-time price drop, reported Indiatimes. This device, equipped with a 6.7-inch AMOLED display and MediaTek Dimensity 7350 Pro processor, is also eligible for extended no-cost EMI schemes.
Meanwhile, the Samsung Galaxy S25 Ultra 5G has received a price cut of nearly ₹20,000, making one of Samsung’s most advanced flagships considerably more accessible, according to Navbharat Times.
The Amazon Great Indian Festival Sale 2025
Sale Dates and Access
Amazon has confirmed that the Great Indian Festival Sale will begin on 23 September 2025. Prime members will have early access from 22 September, according to Digit.in. The company describes it as its largest annual sale, offering discounts across electronics, fashion, home appliances, and more.
Smartphone Categories and Expected Deals
Based on promotional previews from Gadgets 360 and Digit, discounts will cover multiple price ranges:
- Ultra-Premium (₹50,000 and above): Samsung Galaxy S24 Ultra, Galaxy Z Fold 6, OnePlus 13s, iQOO 13 5G.
- Premium (₹30,000–₹50,000): Apple iPhone 15, OnePlus 13R, iQOO Neo 10, Vivo V60, Oppo Reno 14.
- Mid-Range (₹15,000–₹30,000): OnePlus Nord CE 5, Samsung Galaxy A55, iQOO Z10R, OnePlus Nord 5.
Shoppers can expect discounts of up to 40 percent on smartphones, with additional incentives such as a 10 percent discount on SBI credit and debit cards, up to 24-month no-cost EMI, and exchange bonuses.
Market Context and Consumer Impact
India’s smartphone market remains one of the fastest-growing globally, with strong demand across all price tiers. Analysts note that Amazon’s timing aligns with India’s festive shopping season, when consumers traditionally increase discretionary spending.
Ranjit Atwal, Senior Research Director at Gartner, has previously highlighted that festive sales in India “provide a critical boost to smartphone manufacturers, often accounting for a significant portion of annual shipments.”
Industry observers say this year’s focus on deep discounts for both entry-level and premium models reflects intensifying competition between Amazon and Flipkart. Both platforms are seeking to expand market share during a period of heightened consumer spending.
Conclusion
Amazon’s smartphone sale strategy highlights both immediate deals on current models and larger offers planned for the Great Indian Festival Sale 2025. With discounts spanning budget devices to ultra-premium flagships, Indian consumers will have opportunities to upgrade across every price category.
